Privacy Policy

 

Apex Investments PLC respects your privacy and is committed to protecting the personal information of individuals who visit our website or communicate with us.

This Privacy Policy explains how we collect, use, store, and protect information obtained through our website and other communications with Apex Investments.

By using this website, you acknowledge that you have read and understood this Privacy Policy.


1. About Apex Investments

Apex Investments PLC is an Ethiopian investment and business development company headquartered in Addis Ababa.

Apex operates across several commercial sectors, including:

  • Trade & Import/Export

  • Investment & Business Development

  • Transport & Logistics

  • Agribusiness

  • Manufacturing

  • Joint Ventures & Strategic Partnerships

Our website provides information about our company, activities, investment interests, services, partnerships, and business opportunities.


2. Information We Collect

We may collect information that you voluntarily provide when you contact us, submit an inquiry, or interact with our website.

This may include:

Personal Information

  • Full name

  • Email address

  • Telephone number

  • Company or organization name

  • Job title or position

  • Business address

  • Country or region

Business Information

If you contact Apex regarding an investment, partnership, trade opportunity, or other business matter, you may voluntarily provide:

  • Business details

  • Investment proposals

  • Partnership proposals

  • Project information

  • Product or service requirements

  • Financial or commercial information

  • Other information relevant to your inquiry

Please do not submit confidential or highly sensitive information through a general website form unless specifically requested by Apex.


3. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Date and time of your visit

  • Referring website

  • General location information

  • Website usage and interaction data

This information may be used to maintain website security, analyze website performance, understand visitor behavior, and improve our website.


4. How We Use Your Information

Apex may use information collected through the website to:

  • Respond to inquiries and requests

  • Communicate with potential clients, investors, partners, and suppliers

  • Evaluate business and investment opportunities

  • Respond to partnership proposals

  • Develop and manage business relationships

  • Provide information about our services and activities

  • Improve our website and digital services

  • Monitor website performance

  • Maintain website security

  • Prevent fraud, misuse, or unauthorized activity

  • Comply with applicable legal and regulatory requirements

  • Protect our rights and legitimate business interests

We will use personal information only for legitimate business purposes and in accordance with applicable privacy and data protection requirements.


5. Investment and Business Inquiries

Apex may receive business plans, investment proposals, partnership proposals, commercial information, and other materials through our website.

Submitting information to Apex does not automatically create:

  • An investment relationship

  • A joint venture

  • A partnership

  • A client relationship

  • A contractual relationship

  • A confidentiality agreement

If your communication contains commercially sensitive or confidential information, you should contact Apex regarding appropriate confidentiality arrangements before submitting such information.


6. Cookies

Our website may use cookies and similar technologies to improve functionality, security, performance, and user experience.

Cookies may help us:

  • Remember website preferences

  • Understand website traffic

  • Analyze visitor behavior

  • Improve website performance

  • Maintain website security

You may control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Where third-party services use cookies on our website, their use of information may also be governed by their own privacy policies.


7. Third-Party Services

Apex may use third-party providers to support the operation of our website and business.

These may include providers of:

  • Website hosting

  • Website security

  • Analytics

  • Email services

  • Technical support

  • Website maintenance

Such providers may process information on our behalf where necessary to provide their services.

We do not sell or rent your personal information to third parties.


8. Sharing Your Information

We may share personal information where reasonably necessary for legitimate business purposes.

Information may be shared with:

Service Providers

Third-party companies that help us operate and maintain our website and systems.

Professional Advisors

Lawyers, accountants, auditors, consultants, or other professional advisors where reasonably necessary.

Business Partners

Where appropriate, information may be shared with prospective or existing business partners in connection with a specific business opportunity, investment, joint venture, or commercial transaction.

Government and Regulatory Authorities

Information may be disclosed where required by applicable law, court order, regulatory requirement, or lawful governmental request.

We will seek to limit information shared to what is reasonably necessary for the relevant purpose.


9. Data Security

Apex takes reasonable technical, organizational, and administrative measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

For this reason, we recommend that visitors avoid submitting highly sensitive information through ordinary website forms unless specifically requested by Apex.


10. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or where retention is required or permitted by applicable law.

The retention period may depend on:

  • The nature of the information

  • The purpose for which it was collected

  • The existence of an ongoing business relationship

  • Legal and regulatory requirements

  • Recordkeeping obligations

  • The need to protect our legal rights

When information is no longer required, we may securely delete or anonymize it.


11. Your Privacy Rights

Depending on applicable law, you may have rights concerning your personal information, including the right to:

  • Request access to information we hold about you

  • Request correction of inaccurate information

  • Request deletion of information where legally permitted

  • Withdraw consent where processing is based on consent

  • Object to certain forms of processing

  • Request restrictions on certain processing activities

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before processing certain requests.


12. Third-Party Websites

Our website may contain links to external websites operated by third parties, including business partners and other organizations.

Apex does not control the privacy practices, security, or content of those websites.

We encourage you to review the privacy policies of any third-party websites you visit.

Your use of those websites is subject to their own terms and privacy policies.


13. International Data Transfers

Apex operates within an increasingly interconnected regional and international business environment. Some of our service providers, business partners, or other organizations we work with may be located outside Ethiopia.

Where personal information is transferred or processed outside Ethiopia, we will take reasonable steps to ensure that the information is handled appropriately and in accordance with applicable data protection requirements.


14. Children’s Privacy

The Apex Investments website is intended primarily for businesses, investors, professionals, institutions, and other users engaged in commercial activities.

We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us so that appropriate action can be taken.


15. Changes to This Privacy Policy

Apex Investments may update this Privacy Policy from time to time to reflect changes in our business, website, technology, or applicable laws and regulations.

When we make changes, we will update the “Last Updated” date displayed at the top of this page.

We encourage you to review this Privacy Policy periodically.


16. Website Disclaimer

The information provided on this website is for general informational purposes only.

Information published on the Apex Investments website should not be interpreted as:

  • Financial advice

  • Investment advice

  • An offer to sell securities

  • A solicitation to purchase an investment

  • A guarantee of investment returns

  • A binding investment commitment

Any investment, joint venture, partnership, or commercial transaction involving Apex Investments will be subject to appropriate due diligence, negotiations, approvals, and legally binding agreements where applicable.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the information we hold about you, please contact Apex Investments PLC.